When Color Became My Calling |My Color Story: Part 3
- Annie Velazquez

- Feb 4, 2025
- 3 min read
Updated: 6 days ago

What started as a personal journey became a career, a passion, and a calling far greater than I ever imagined. This was the moment when color became my calling—not just as a design tool, but as a language God would use to shape my purpose.
If you’re new here, this story is part of My Color Story—a personal series tracing how color, identity, and calling unfolded over time.
A Deeper Understanding of Color
I was now more grounded than ever. My belief that I was an Autumn grew stronger, and I finally let go of the idea that hair or eye color alone determined a seasonal palette.
Although I hadn’t yet transitioned fully into living within my seasonal range, I had gained clarity. I understood which shades allowed me to shine. Slowly and intentionally, I began incorporating those hues into my wardrobe—taking meaningful steps toward expressing my most genuine self.
This was my first glimpse of what it means to align outward expression with inward truth—a theme I explore more deeply in From Blueprint to Becoming.
When Design Wasn’t Enough
Three years later, my life revolved around creativity. I designed costumes for plays, created garments, and marketed my clothing design services to music artists. I was energized and fulfilled—but then came an epiphany that changed everything.
How could I create clothing under my own name if the fabric colors didn’t bring out the best in my clients?
What if the wrong shade diminished their authenticity?
In that moment, I knew that helping my clients truly shine required going deeper. I needed to understand color—not just creatively, but intentionally. Mastering color theory and color analysis became essential. It was the only way to design with certainty, creating pieces that didn’t just look beautiful, but enhanced the people wearing them.
That realization didn’t discourage me. It challenged me. It marked the beginning of a new chapter—one where color became the key to unlocking beauty and individuality, both in my work and within myself.
When Color Became My Calling—and I Found Myself
Here’s where I pause, because I imagine you think you know where this story is going. But how could you? I certainly didn’t.
At first, studying color through the lens of image consulting felt like a practical addition to my design business. I sought out prominent image consultants and absorbed everything they had to offer. My focus was steady. My goal felt clear. My determination never wavered.
Spoiler alert—that’s not what happened.
I fell in love. That’s what happened.
Falling in love with color analysis also meant falling in love with myself. Appreciating design and creating beautiful things was one thing. Realizing that God made me beautiful, too, was something entirely different.
God had countless ways to reach me—but He chose color.
He designed me this way. It was my language, and He captivated me through it.
And He didn’t stop there. Because color, shape, and style are inseparable—one always leads to another. By the time I immersed myself fully in image consulting, I was all in. Head over heels. I saw stars.
From Client Work to Calling Women Forward
I had no idea this journey would become a three-year educational experience—or that I would be the first consumer research participant. My original goal was simply to design better clothing using these tools.
Instead, I discovered something far more powerful.
These tools didn’t just change wardrobes. They transformed a woman’s self-image and self-esteem. And at that time, that woman was me.
As I incorporated these principles into my own wardrobe, something unexpected happened. My clientele began to shift. Loving my new look, I became my own advertisement. I found confidence in promoting myself and my work. Design clients slowly gave way to women—women inspired by my transformation and eager to experience it for themselves.
At first, I worked with both men and women. Over time, my heart led me to focus exclusively on women. Helping them experience the same transformation that changed my life became my passion. Few things are more powerful than watching a woman recognize herself again—then reshape the way she occupies her space in the world.
Six years after discovering color analysis, I was working full-time, helping women revamp their wardrobes and closets. I loved every moment. I was in the zone.
When God Spoke Again
Then God spoke again.
“Start a ministry for abuse survivors.”
Wait—did I hear that right?
Cue shock, disbelief, and maybe a little screaming.
This was not my plan.
—But it was a moment that would stretch everything I thought I understood about calling, obedience, and purpose.
This story continues—but not all at once. Some chapters need time, trust, and listening before they’re written.



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